7u7f Privacy Policy
At 7u7f, protecting the personal data of our players across Bangladesh is a responsibility we take seriously. This Privacy Policy explains exactly what information we collect, how we use it, who we may share it with, and the rights available to you as a 7u7f account holder.
Last updated: 1 January 2026 • This policy applies to all 7u7f accounts and supersedes all previous privacy notices.
256-Bit SSL Encryption
Every page and transaction on 7u7f is protected by industry-standard 256-bit SSL encryption. Your personal and financial data is transmitted securely at all times.
No Unauthorised Sharing
7u7f does not sell, rent, or trade your personal data to third parties for marketing purposes. Data is shared only with trusted service providers strictly necessary for platform operation.
You Control Your Data
Registered 7u7f players may request access to, correction of, or deletion of their personal data at any time by contacting our support team at [email protected].
Transparent Cookie Use
We use cookies to keep your session secure and improve your experience. Our cookie policy is clearly explained in this document, including how to manage your preferences.
Defined Retention Periods
7u7f retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal or regulatory obligations.
Dedicated Privacy Support
Our support team handles all data-related queries 24/7. Whether you need a copy of your data or want to exercise your right to erasure, we respond within 30 days.
Information We Collect
When you register for a 7u7f account, use our casino or sportsbook services, or contact our support team, we collect certain categories of personal information. The data we collect falls into three broad categories: information you provide directly, information generated by your use of the Platform, and information received from third-party service providers.
Information you provide directly:
- Identity data: your full name, date of birth, and government-issued identification number (e.g., National ID card number, passport number, or driving licence number).
- Contact data: your email address, mobile phone number, and residential address, including city (e.g., Dhaka, Chittagong, Sylhet, Khulna, or Rajshahi) and postal code.
- Account credentials: your chosen username and a securely hashed version of your password. We never store passwords in plain text.
- Payment data: your bKash, Nagad, Rocket, or Upay mobile account number; the last four digits and expiry date of any Visa or Mastercard used; and your Dutch-Bangla Bank or other bank account details where applicable. Full card numbers are never stored on 7u7f servers.
- Verification documents: scanned or photographed copies of your NID card, passport, utility bill, bank statement, or mobile banking statement submitted during the identity verification process.
- Support communications: the content of any message, email, or live chat conversation you have with the 7u7f support team.
Information generated by your use of the Platform:
- Transaction data: the full history of deposits, withdrawals, wagers, game rounds, and bonus credits associated with your account, including amounts in BDT, timestamps, and payment method references.
- Gameplay data: records of every game session, bet slip, sports market selection, Mines round, and slot spin associated with your account, including outcomes and session duration.
- Device and technical data: your IP address, browser type and version, operating system, device model, screen resolution, and time-zone setting.
- Usage data: pages visited on the 7u7f Platform, features accessed, navigation paths, session length, and click patterns, collected via first-party analytics tools.
Information received from third parties:
- Identity verification providers: confirmation of identity and age from document verification services used during the KYC (Know Your Customer) process.
- Payment processors: transaction status and fraud-screening signals from bKash, Nagad, Rocket, Upay, Visa, Mastercard, and Dutch-Bangla Bank.
- Fraud and AML screening: risk scores and watchlist matching results from anti-money-laundering and fraud-detection service providers.
Minimum Data Principle: 7u7f collects only the data that is genuinely necessary for the purposes described in this Privacy Policy. We do not collect sensitive data categories such as racial or ethnic origin, religious beliefs, or biometric data unless this is specifically required by an applicable legal obligation and you are notified separately.
How We Use Your Data
7u7f uses personal data collected from players for specific, clearly defined purposes. We do not use your data in ways that are incompatible with the purposes for which it was originally collected. The table below sets out the primary purposes for which we process personal data and the legal basis that applies to each:
| Processing Purpose | Data Categories Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity, contact, credentials | Contractual necessity |
| Identity and age verification (KYC) | Identity, verification documents | Legal obligation |
| Processing deposits and withdrawals | Payment data, transaction data | Contractual necessity |
| Providing casino, sportsbook, and game services | Account credentials, gameplay data | Contractual necessity |
| Anti-money-laundering (AML) compliance | Identity, payment, transaction data | Legal obligation |
| Fraud prevention and security monitoring | Device data, transaction data, usage data | Legitimate interest |
| Responsible gaming monitoring and intervention | Gameplay data, transaction data | Legal obligation / legitimate interest |
| Customer support and dispute resolution | Identity, contact, support communications | Contractual necessity |
| Platform performance analytics and improvement | Usage data, device data | Legitimate interest |
| Sending account-related notifications and updates | Contact data | Contractual necessity |
| Sending promotional communications (with consent) | Contact data, gameplay data | Consent |
Where we rely on your consent as the legal basis for processing (for example, sending promotional emails about bonuses, BPL betting offers, or new game launches), you may withdraw that consent at any time by updating your communication preferences within your account settings or by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to withdrawal.
7u7f will never use your personal data to make solely automated decisions that produce significant legal effects on you without providing a mechanism for human review. If you have concerns about any automated process affecting your account, you may contact [email protected] to request a manual review.
Data Sharing & Third Parties
7u7f does not sell or rent your personal data to any third party for commercial or marketing purposes. We share personal data with third parties only in the following limited circumstances, and only to the minimum extent necessary for each purpose:
- Payment service providers: bKash, Nagad, Rocket, Upay, Visa, Mastercard, and Dutch-Bangla Bank receive the transactional and account data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are bound by applicable financial regulations.
- Identity verification and KYC partners: document verification and age-check service providers receive copies of identification documents submitted during the verification process. These providers are contractually required to process data only for the purpose of verification and to delete documents upon completion of the check.
- Fraud and AML screening services: risk and compliance platforms receive transaction and identity data for the purpose of detecting financial crime, money laundering, and fraudulent activity. Data shared for this purpose is processed under strict data-processing agreements.
- Game content providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive technical session identifiers and gameplay data strictly necessary to deliver game content and resolve game-round disputes. No personally identifiable information beyond a pseudonymous player identifier is shared with game studios.
- IT infrastructure and cloud service providers: data hosting, database management, and network security providers that store and process platform data on behalf of 7u7f. All such providers are bound by data processing agreements and are required to implement appropriate security measures.
- Legal and regulatory authorities: where required by applicable law, court order, or regulatory instruction, 7u7f may disclose personal data to law enforcement agencies or other government authorities. We will notify affected players of such disclosures unless legally prohibited from doing so.
No Cross-Border Marketing Transfers: 7u7f does not transfer your personal data to third-party marketers, data brokers, or advertising networks in any jurisdiction. Your data is used exclusively for the purposes set out in this Privacy Policy.
Cookies & Tracking Technologies
7u7f uses cookies and similar technologies (including local storage and session tokens) to operate the Platform, maintain your login session, protect your account, and improve your experience. The cookies we use fall into the following categories:
- Strictly necessary cookies: These cookies are essential for the Platform to function. They maintain your authenticated session, protect against cross-site request forgery (CSRF) attacks, and remember your language and currency preferences. These cookies cannot be disabled without preventing you from using the Platform.
- Functional cookies: These cookies remember your display preferences, game lobby layout choices, and recently played games list. They improve your experience but are not essential for the Platform to operate. You may disable them via your browser settings.
- Analytics cookies: 7u7f uses first-party analytics to understand how players navigate the Platform, which features are most used, and where technical errors occur. Analytics data is aggregated and pseudonymised. No analytics data is shared with external advertising platforms.
- Security cookies: Short-lived tokens used to detect and prevent automated bot activity, credential-stuffing attacks, and unusual account access patterns.
Most web browsers allow you to control cookies through their settings. You can configure your browser to refuse all cookies, accept only first-party cookies, or alert you when a cookie is being set. Please note that disabling strictly necessary cookies will prevent you from logging into your 7u7f account. For guidance on managing cookies in your specific browser, consult your browser's help documentation.
No Third-Party Advertising Cookies: 7u7f does not deploy third-party advertising trackers, pixel tags, or retargeting cookies on its Platform. We do not participate in cross-site behavioural advertising networks.
Data Retention
7u7f retains personal data for as long as is necessary to fulfil the purpose for which it was collected, to maintain your active account, or to comply with applicable legal, regulatory, and financial record-keeping obligations. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account identity and contact data | Duration of account + 5 years after closure | AML / legal obligation |
| KYC verification documents | Duration of account + 5 years after closure | AML / legal obligation |
| Transaction and payment records | Duration of account + 7 years after closure | Financial record-keeping |
| Gameplay and betting history | Duration of account + 3 years after closure | Dispute resolution / legitimate interest |
| Support communications | 3 years from the date of the communication | Dispute resolution / contractual |
| Analytics and usage data | 26 months from collection (rolling) | Legitimate interest |
| Marketing consent records | Until consent is withdrawn + 3 years | Legal obligation to demonstrate consent |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised, aggregated data (which can no longer be linked to any individual player) may be retained indefinitely for statistical and platform improvement purposes.
If you request deletion of your data before the end of the applicable retention period, 7u7f will fulfil your request to the extent permitted by law. Data that must be retained to comply with AML, financial record-keeping, or other legal obligations cannot be deleted ahead of the mandatory retention period, and we will explain this clearly in our response to your request.
Data Security
7u7f implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security framework includes:
- Transport-layer encryption: All communications between your browser or device and the 7u7f Platform are encrypted using TLS 1.2 or higher. We enforce HTTPS across every page of the Platform with HTTP Strict Transport Security (HSTS) enabled.
- Password security: Passwords are stored using a strong one-way cryptographic hashing algorithm with per-user salting. Plain-text passwords are never stored or logged anywhere in our systems.
- Access controls: Access to systems that hold personal data is restricted to authorised 7u7f personnel on a strict need-to-know basis. All internal access is logged and subject to regular audit.
- Database security: Player data is stored in encrypted databases with role-based access control. Database servers are not exposed to the public internet and are protected by multiple layers of network security.
- Monitoring and alerting: 7u7f operates continuous security monitoring, intrusion detection, and anomaly-alerting systems. Suspected security incidents trigger an immediate internal response process.
- Regular security reviews: The Platform undergoes periodic vulnerability assessments and security reviews. Critical findings are remediated on a priority basis.
Report a Security Concern: If you discover or suspect a security vulnerability on the 7u7f Platform, please report it immediately to [email protected]. Do not attempt to exploit any vulnerability — responsible disclosure helps us protect all players. We investigate all credible reports promptly and in confidence.
Despite these measures, no online platform can guarantee absolute security. You are responsible for keeping your own account credentials confidential and for using a strong, unique password for your 7u7f account. If you suspect your account has been accessed without your authorisation, contact our support team immediately so we can secure your account.
Your Privacy Rights
As a 7u7f player, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team at [email protected] with the subject line "Privacy Request" and a description of your request. We will respond within thirty (30) days, or sooner for straightforward requests.
- Right of access: You may request a copy of all personal data we hold about you. We will provide this in a clear, readable format within the statutory response period at no charge for the first request in any twelve-month period.
- Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. Many basic details (such as your email address or phone number) can be updated directly from within your account settings.
- Right to erasure: You may request deletion of your personal data. We will honour erasure requests to the maximum extent permitted by law. As explained in Section 5, some data cannot be deleted ahead of mandatory retention periods; we will explain any such limitations clearly in our response.
- Right to restrict processing: You may ask us to restrict processing of your personal data in certain circumstances — for example, while a rectification request is being assessed, or where you contest the legal basis for processing.
- Right to data portability: You may request a copy of the personal data you have provided to 7u7f in a structured, commonly used, machine-readable format (such as JSON or CSV) for the purpose of transferring it to another service provider.
- Right to withdraw consent: Where processing is based on your consent (for example, receiving promotional communications), you may withdraw that consent at any time without affecting the lawfulness of processing that occurred before withdrawal.
- Right to object: You may object to processing of your personal data where we rely on legitimate interest as the legal basis. We will cease that processing unless we can demonstrate compelling legitimate grounds that override your interests.
Identity Verification for Privacy Requests: To protect your data, we are required to verify your identity before processing any privacy rights request. We may ask you to confirm your registered email address, date of birth, or last four digits of your registered payment method before proceeding with your request.
Contact & Complaints
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 7u7f handles your personal data, please contact our support team in the first instance:
- Email: [email protected] (plain text — not a clickable link)
- Response time: We aim to acknowledge all privacy-related enquiries within 24 hours and to provide a substantive response within 30 calendar days.
- Support availability: 24 hours a day, seven days a week, in English.
If you are not satisfied with our response to a privacy concern or believe that we have handled your personal data unlawfully, you have the right to raise a complaint with the relevant data protection authority or consumer protection body in your jurisdiction. We encourage you to contact us first so that we have the opportunity to resolve your concern directly.
7u7f is committed to resolving all data privacy complaints fairly, transparently, and promptly. We treat every privacy enquiry with the same seriousness as a financial or account-security matter, because we understand that your personal information is as valuable as your account balance.
This Privacy Policy was last reviewed and updated on 1 January 2026. We reserve the right to update this policy at any time to reflect changes in our data practices, legal obligations, or Platform features. Material updates will be communicated to registered players via email at least seven (7) days before the revised policy takes effect. The most current version of this Privacy Policy will always be available at https://7u7f.app/privacy-policy.
Continued use of the 7u7f Platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with an update, you may request account closure as set out in the Terms & Conditions.
Your Data Is Safe With Us
Now that you understand how 7u7f protects your personal information, explore everything the platform has to offer — from live cricket betting and BDT slots to the full 7u7f Casino lobby, all secured with 256-bit encryption.